MICHE MIX, a company that brings the vibrant and authentic flavors of Mexico to the world through its refreshing Michelada Mix products. This iconic Mexican cocktail, known for its zesty and savory flavors, has captivated taste buds around the globe. The company has mastered the art of creating ready-to-serve Michelada Mixes using authentic recipes from México. What sets MICHE MIX apart is its commitment to quality and convenience. They offer a range of flavors that allow consumers to effortlessly craft their Michelada with their beer of choice.
We are thrilled to introduce you to this exciting investment opportunity.
The company has two standout product lines:
Mix-at-Home: These are mixer sauces available in five distinct presentations: original, picante, salimon, michemoy, and habanera. With Mix-at-Home, you have the power to customize your Michelada just the way you like it, ensuring a truly personalized drinking experience.
On-the-go: For those moments when you're craving a Michelada on the go, MICHE MIX has you covered. Their On-the-Go containers come pre-rimed and prepared, ready to mix with your favorite beer. It's the ultimate solution for Michelada enthusiasts with busy lifestyles.
A Global Presence
MICHE MIX has made waves in the beverage industry, gaining a substantial presence in various markets. With a remarkable presence in more than 50,000 shops across Mexico, the US, England, Canada, and Guatemala, MICHE MIX is poised for exponential growth and success in the global cocktail mixer market.
This dedicated team is fully invested in the long-term growth of the company, With Adrian's strategic consulting background, Manuel's financial acumen, Daniel's commercial strategic planning skills, Luis's extensive marketing experience and Ana Paula's executive leadership, each member brings a unique perspective and valuable insights to the table, as well as their previous relevant experience in the Consumer Packaged Goods (CPG) and Alcoholic Beverage industries, including Heineken, Mars Wrigley, and Mission Foods, making MICHE MIX a formidable player in the beverage industry and well-equipped to navigate challenges and continue its impressive growth trajectory.
MICHE MIX represents a dynamic and promising addition to our portfolio. With the michelada category, set to achieve USD $1.6B in 2027 and anticipated to increase at a CAGR of 18.1% from 2023 to 2027, was an opportunity we didn’t want to miss. With its authentic Mexican flavors, diverse product offerings, strong distribution network, and an experienced leadership team, the company is well-poised to capture a significant share of the global cocktail mixer market's growth. We look forward to supporting their journey as they continue to bring a taste of Mexico to the world.